Adam Herstig has worked with some of the biggest brands across key global markets as a partnership leader with compelling business development skills and a unique global perspective. Adam has a proven track record in building successful brands commercially. He has worked for and with Foot Locker, NIKE, adidas, Under Armour, Reebok, American Eagle, and Mitchell & Ness in various roles and functions.
As VP of Global Brand Marketing + Enterprise Development at Foot Locker, Adam reports directly to the CCO and oversees all key Global marketing initiatives across nearly 3,000 stores and 30+ countries, with P&L oversight. His marketing vision and execution directly influence all OMNI marketing touchpoints, from Media Strategy to Consumer Segmentation, Loyalty, Stores, and Digital Strategies. Adam’s cross-functional team and P&L oversight are extensive, and he is strategically in charge of positioning Foot Locker in an ownable lane that will allow maximum in-house and partner-supported growth. Adam was previously the VP of Marketing for Champs and Eastbay and oversaw a 2B dollar Champs business while strategically positioning Eastbay for acquisition.
Before Foot Locker INC, Adam reported directly to the CEO as the VP of marketing at Snipes - a global 400-door sneaker and lifestyle apparel retailer. Adam and his team were responsible for influencer management, content creation, events, social media, PR, and vendor relations, serving online and in-store marketing channels through full P&L oversight. During his tenure, marketing evolved to be more strategic and segmented, turning the Snipes brand more purpose-driven. Adam has facilitated value propositions with key vendors through creative and on-brand briefs/pitches to unlock co-op funds that drive online and offline profitability. Adam aims to lead with a consumer-first, culturally connected vision that aligns with Omni-channel strategies to steer marketing. His work with Snipes directly contributed to one of the most financially successful fiscal years for Snipes NA and the Deichmann Group.
With Outerstuff, Adam oversaw building an APAC business in the youth sports licensing category against major leagues and brands such as the NBA(NIKE), NFL (NIKE), NHL (adidas), MLB (UA), MLS (adidas), as well as Team USA, Umbro, and other global sports assets. Adam sourced, onboarded, and motivated several distributors and agents within the APAC region to help grow and market-relevant licensing assets through brand/product education and sales. Negotiating contracts, setting sales targets, and building relationships were all components that helped grow the business over 10x during his tenure. In Shanghai, China, where HQ was based, Adam managed a team (finance, logistics, merchandising, marketing, and sales) tasked with growing the APAC market via retail and distributor arrangements.
Before his overseas assignment with Outerstuff, Adam was the Head of Mitchell & Ness marketing, a subsidiary of adidas based in Philadelphia, PA. Adam joined in 2013 and led the brand during extremely successful chapters of financial growth, brand awareness, and product diversification. Adam was accountable for the execution of the brand's marketing strategy to partner with and build exposure for pro leagues. The ability to elevate the Mitchell & Ness brand rapidly and strategically afforded Adam the recognition and opportunity to be a part of the company’s divestiture from the adidas group in 2016.